Youth Sports Partnerships & Valuation
Unlocking partnerships that elevate teams & brands across youth sports.
We help youth sports organizations turn their audience, exposure, community, and brand into meaningful partnership revenue — and help brands reach one of the most engaged audiences in sports.
The Opportunity
Youth sports has immense value. Most organizations aren't capturing it. Eye On Sports Group changes that.
Youth sports organizations create thousands of valuable commercial interactions every year. Athletes wear uniforms. Families attend tournaments. Teams travel. Content is shared. Communities follow. Brands want access to these audiences.
Yet many organizations have never professionally valued, packaged, or sold their commercial inventory.
The Market Is Moving
The money is already moving into youth sports.
Investors, brands, facilities, technology companies, and families are pouring increasing amounts of capital into youth and amateur sports.
Youth sports is growing.
Industry DataProjected market growth: approximately 10.4% CAGR through 2030.
Source: Research and Markets / The Business Research Company · Youth Sports Global Market Report · 2025
Market estimates vary by methodology and definition. Figures shown are from cited third-party research and are intended to illustrate broader market growth.
Partnership Inventory
Your program already has inventory.
The question is whether you know what it's worth.
For Teams / Clubs / Leagues
You develop the athletes.
We'll help build the revenue.
Running a youth sports organization is already a full-time job. You should not also need to become a sponsorship valuation expert, a salesperson, a negotiator, an activation manager, and a brand strategist. Eye On Sports handles the process from front to back.
We analyze your organization, audience, exposure, assets, and opportunities to estimate fair market partnership value.
We turn your inventory into a professional partnership platform brands can understand and buy.
We identify brands whose objectives, audience, geography, and category align with your program.
We conduct outreach, introduce the opportunity, present the partnership, and develop brand interest.
We help structure pricing, terms, deliverables, exclusivity, and rights.
We help execute the partnership, prove its value, and build toward renewals and expansion.
Your first conversation with Eye On Sports is free.
Interactive Tool
What could your program be worth?
Enter a few details to see how the commercial footprint of a youth sports organization begins to take shape.
- Estimated annual player-game appearances
- 4,950
- Estimated in-person exposure opportunities
- 22,050
- Estimated digital exposure
- 169,200
- Estimated uniform visibility hours
- 17,325
- Estimated total annual brand touchpoints
- 196,200
Your program may have more commercial value than you think.
Get a Professional ValuationThis tool provides an illustrative estimate based on user-entered information and generalized assumptions. Eye On Sports Group's professional valuation process incorporates additional audience, inventory, category, exclusivity, activation, market, and partnership factors.
Why Youth Sports
The next great sports marketing frontier is already here.
More attention, investment, media, technology, and consumer spending are entering youth sports every year. Young athletes influence culture. Their parents are highly engaged consumers.
Families travel together. They purchase equipment. They eat together. They stay in hotels. They buy vehicles. They use financial services. They seek healthcare. They invest in education and development. They spend countless hours inside the youth sports ecosystem.
Brands that move early have an opportunity to build authentic relationships before these properties become increasingly competitive and expensive.
Don't just advertise to sports families.
Become part of their sports experience.
The commercial infrastructure has to catch up.
That's where Eye On Sports comes in.
For Brands
Reach the next generation through the communities they care about.
Youth sports gives brands something traditional advertising can't buy: attention, affinity, community, repetition, and real-world engagement. We help brands find opportunities aligned with audience, geography, brand values, category, budget, and marketing objectives.
Where your brand shows up
What we do for brands
Property Discovery
Identify programs, leagues, clubs, events, and sports properties aligned with brand objectives.
Valuation
Understand whether an asking price is supported by the actual opportunity.
Partnership Design
Build assets and activations that create value beyond logo placement.
Negotiation
Structure agreements around inventory, deliverables, exclusivity, category rights, and expectations.
Activation
Help bring the partnership to life.
Measurement
Establish metrics and reporting to understand performance and improve future partnerships.
From property to partnership.
Illustrative example. Not a completed client engagement.
Sports Property
Competitive youth sports organization
Partner
Regional or national brand
Centerpiece
Premium uniform / jersey patch placement
Additional Assets
Result
A partnership that creates measurable brand exposure while generating meaningful new revenue for the sports organization.
Impact
More revenue. More resources. Better experiences.
Player Development
Invest in better instruction, training, technology, and resources.
Coaching
Attract, compensate, and retain great coaches.
Accessibility
Lower costs and create opportunities for more families.
Facilities
Improve where athletes train and compete.
Equipment
Provide athletes and coaches with better tools.
Opportunity
Create scholarships, travel opportunities, camps, clinics, and programming.
Sponsorship shouldn't simply put another logo on a field.
It should help make the program better.
The Team
Meet the team
Jonathan Liskov
CEO & Founder
Samantha Larson
Director of Sales & Customer Success
Unlock the value of youth sports.
Create more opportunity for athletes.
Professional Sports Thinking. Built for Youth Sports.